Business Books
Dean DeBiase has helped develop and write several business books with his colleagues and he is a co-author of the best-selling book, The Big Moo.
His latest contribution about how to reboot your career can be found in Building A Legacy of Leadership, just published by Northern Illinois University. The inspirational book was developed by distinguished NIU College of Business alumni and is presented to all students at their graduation ceremonies.
The Big Moo is an unprecedented collaboration of best selling authors and business leaders, blending their top ideas on how people can be remarkable. Many organizations are stuck in a culture rut. They understand good things come with growth, but they’re terrified that growth means change, and change means risk, and risk means unemployment. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done without an eye to future projects and development. The Big Moo calls out this nonsensical logic with the simple assertion, “stop trying to be perfect and start being remarkable.”
Dean was interviwed around the
Big Moo launch event in NYC
that Microsoft sponsored.
Dean DeBiase Big Moo Interview
![cow[2]](http://www.rebootpartners.com/wp-content/uploads/2009/08/cow21.jpg "cow[2]")
Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. But how do you create a purple cow—an insight so astounding that people can’t help but remark on it?Where does the buzz come from that surrounds digital TV recording (DVR) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? In response to this loud-lowing question, Godin worked with some of the world’s smartest thinkers to devise a response—The Big Moo! Instead of lecturing you, they tell stories that stick to your ribs and light your fire. The book has helped people create a culture that consistently delivers remarkable innovations.
True to the authors’ vision to create something remarkable, all book profits go to three charities: Juvenile Diabetes Research, Room to Read, and the Acumen Fund. The Group of 33 is an all-star team of business writers and doers: Julie Anixter, April Armstrong, Dave Balter, Marc Benioff, Kevin Carroll, Carol Cone, Mark Cuban, Dean DeBiase, Lisa Gansky, Malcolm Gladwell, William Godin, Lynn Gordon, Jay Gouliard, Amit Gupta, Marcia Hart, Jackie Huba, Guy Kawasaki, Tom Kelley, Polly LaBarre, Tim Manners, Red Maxwell, Chris Meyer, Jacqueline Novogratz, Tom Peters, Promise Phelon, Dan Pink, Randall Rothenberg, Heath Row, Donna Sturgess, Robyn Waters, Alan Webber, Robin Williams, and Seth Godin.
Check out Charlie Warners next edition of his book, Media Selling, with back
cover endorsements from Bob Pitman, George Bodenheimer and Dean.
“Media Selling has set the bar once again — providing the new knowledge standard for the industry. Whatever segment of media and advertising you’re involved in, you must read Media Selling to matter in the next generation of media.” DEAN DEBIASE
Surfing the Rift
Here is a sneak peak at a new book coming soon
co-authored by two of Dean’s favorite colleagues,
with everything a leader should know about how
to leverage web 2,0 to advance their business.
